Melbourne Rebels' demise appears to create a hole in the 2025 British and Irish Lions tour schedule - but here's a solution
Assuming the venue for this fixture is indeed secure, Rugby Australia must now carefully consider its options for a team to face the Lions on that date.
Agreed, Jordan. As you have said in your comments below, there are ways to get out of the mess that we are in, but the notion that our Premier rugby clubs can replace Super Rugby as a national televised product is, unfortunately, a pipe-dream. You have have pointed out all of the indicators of this; the numbers just don’t stack up.
Personally, I do believe that a national competition is the way forward, but not via the Premier Clubs and not as a replacement for SR. Fans have largely tuned out of SR because it lost the prestige that it once had (it had a bloody good until about 2016). IMO, this prestige can be reinstated by positioning the competition differently in the market; Heineken Cup of the Pacific region. Like the Heineken Cup, it should be an esteemed competition that the best franchises in Aus, Nz, Pacifica and Jap need to qualify for, and it can coincide with domestic comp calendars.
The national comp would probably require about 8-10 teams to be taken seriously by fans. i.e. The big 4 (Reds, Tahs, Force, Brumbies) plus Vic, Drua, Moana, and country franchises like NSW Eagles, QLD Heelers. Due to the squad rotation required to keep star players in big 4 fresh for the coinciding SR Comp fixtures, the lesser franchises mentioned above could actually be quite competitive and chalk up the odd upset – they represent a largely neglected (yet vital) part of Australian Rugby culture and will pull a crowd in regional hubs like Toowoomba/Mackay/Dubbo/Tamworth etc.
As a Reds fan, this means that I can tune in for a solid 20+ weeks of club rugby. For most of those games, I am seeing my team, or another Australian team winning matches
and getting some silverware (domestic comp). These are not cheap wins – the standard is still high (albeit slightly less than SR).
The domestic success gives me a huge incentive to tune into SR. Ideally, my team can be a contender in SR, but failure is not going to completely cause me to tune out (which is the cause and effect of the current SR model).
The business case for a national club competition: Bold vision or risky fantasy?